Pinterest Aesthetic Starter Packs Campaign '24
VX Media is excited to share our collaboration with Pinterest and Maybelline on the Aesthetic Starter Packs campaign. This initiative featured four distinct aesthetic themes - Corpcore, Ethereal, New Wave, and Y3K - each represented by a different influencer who curated content to highlight and embody these styles. The campaign successfully leveraged the visual-centric nature of Pinterest to showcase how it fits into various lifestyle and fashion trends, driving engagement and interaction among a diverse audience.